Precision Laboratories: An Obsessive Compulsion

Precision Laboratories Founder Jim Wohlner, left, and his son, Richard.
Precision Laboratories Founder Jim Wohlner, left, and his son, Richard.

Back in 1962, Precision Laboratories was founded as a private label distributor of maintenance chemicals. From this humble beginning, the company has grown into a key player in the agriculture and turf & ornamentals markets, offering such items as adjuvants, seed enhancements and foliar nutrition.

How has the company managed to accomplish this in its 50-year history? According to Richard Wohlner, president, there’s no secret to Precision Laboratories’ success. “The key is we’re obsessed,” says Wohlner. “For 50 years, we’ve been obsessed with all aspects of our business. We’re obsessed with making sure the customer gets their needs met. We’re obsessed with positioning products that solve problems. We’re obsessed with service levels that ‘wow’ our customers. We’re obsessed with creating an excellent employment experience for our people. That’s what has kept us in business these past 50 years.”

In many ways, he adds, this obsessive nature was inherited from his father, Jim, the company founder. For more than 30 years, Wohlner learned how to pay attention to all the little details of Precision Laboratories’ business. “Eventually, with this training, I thought I would be ready to step up and take the company to the next level,” says Wohlner. “So in January 1995, I bought the business from my dad.”

An Early Crisis

At that time, he says, a majority of Precision Laboratories’ business was producing additives for the then-up-and-coming herbicide glyphosate, which the manufacturer Monsanto Co. marketed under the tradename Roundup. “But in October 1995, Mon­santo announced its intention to make Roundup Ultra and Pro with its own additives,” says Wohlner. “So we lost approximately 60% of our business within the next 12 months.”

Faced with this loss, Wohlner quickly began looking for new products and business areas for Precision Laboratories to shift its resources. Within a few years, the company had a half-dozens new products to its brand family. This included Transport, a water conditioner, Border, a liquid activator adjuvant containing drift control, surfactant and ammonium sulfate, and Cascade, a soil surfactant for intensely managed turf.

With these and many other products in its portfolio, Precision Labora­tories was not only able to survive through the 1990s, but thrive, says Wohlner. “So once the 2000s arrived, we became obsessed with finding new opportunities and problems to solve for our customers,” he says.

For example, in 2007, Precision Laboratories went back to help the product that provided the majority of its business in the early 1990s, Roundup, with Simplyx. “We formulated an adjuvant that allows unhappy mixtures to work well together, such as glyphosate and clethodim,” says Wohlner. “One of these is a very water-loving chemistry while the other is a very oil-loving chemistry. But by using Simplyx, customers can gets these products to work together and it allows them to maximize control of volunteer corn in Roundup-resistant soybean fields.”

More recently, Precision Laboratories has focused its product attention on the problem of spray drift. In 2012, the company introduced Border AQ, a surfactant and drift retardant concentrate. “We are advancing our polymer technology to control drift and maintain the spray droplet on the plant,” says Wohlner. Another new drift control agent is Avianis DC, which is targeted at the aerial application marketplace.

In addition to these brands, Precision Laboratories has also dived into the high-tech market. In 2011, the company debuted Mix Tank for iPhone and Android. This app allows users to track tank mixes and prevent mixing problems from occurring.

Company Moves

Besides obsessing over new product launches, Precision Laboratories has also spent the past few years upgrading its overall business as well. For example, in 2010, the company opened a new facility in Chicago, IL, to manufacture its Wuxal foliar fertilizer. And in honor of its 50-year anniversary, Precision Laboratories unveiled a new corporate logo at a gala celebration this past summer.

“Our old logo had a very retro look to it, but it didn’t really reflect where we are today as a company,” says Wohlner. “The new logo shows a p-shaped leaf pointing upwards. This helps symbolize our company’s commitment to our products and people, but pointing towards the sky reflects our commitment to growth.”

Further down the line, Wohlner says Precision Laboratories remains obsessed with solving current industry problems with new products. Already in the pipeline is a seed-applied nutrition for corn, soybeans, cotton and cereals and products to help with water management.

But despite these changes, Wohlner says one thing will remain constant at Precision Laboratories — an obsession to stay true to its founder’s vision. “In terms of a legacy for the company, I thank my father, Jim, for creating a business that’s lasted for 50 years,” he says. “At the 50th anniversary celebration, I told him ‘your imprint is strong, to take care of customers and anybody connected with our company. As long as I’m here, that will never change.’”

Topics:

Leave a Reply

One comment on “Precision Laboratories: An Obsessive Compulsion

  1. I have had the privilege of working with the people at Precision for many years, and can say without reservation that Mr. Wohlner absolutely sincere in everything he says. From top to bottom this is an organization of blue chip people – super smart and down to earth. They really do care.

Adjuvants Stories

AdjuvantsPrecision Laboratories Partners with Monsanto to Offer Intact Drift Reduction Agent
May 2, 2017
Precision Laboratories announces a partnership with Monsanto to include an adjuvant in Roundup Ready PLUS Crop Management Solutions. Intact drift Read More
AdjuvantsA New Weed-Control Era Begins: But First, One Last Obstacle
March 4, 2017
There is trepidation, there is reluctance, and there is excitement. Ag retailers feel it all about the new dicamba and Read More
Regulator 3.0 Concentrate
AdjuvantsNew Max Systems Product Aids Irrigation
August 11, 2016
A gentle rainfall is nearly always welcomed by crop producers, including those who rely on irrigation to produce a profitable Read More
Nozzle spray close-up
AdjuvantsWest Central Distribution Introduces New Elite Family Of Adjuvants
July 14, 2016
West Central Distribution recently released a new line of Elite adjuvants to work alongside the new herbicide technologies that combat Read More
Trending Articles
Iowa waterways
Stewardship2,600 Iowa Farmers Commit $8.7 Million to Water Quality Practices
August 9, 2017
Iowa Secretary of Agriculture Bill Northey announced Tuesday that a record number of Iowa farmers signed up to install nutrient Read More
Greg Musson, Gar Tootelian
CropLife 100Cause of Gar Tootelian Fire Under Investigation
August 7, 2017
Over one hundred firefighters and equipment responded to a four-alarm shop fire at the Gar Tootelian, Inc. (GAR) facility in Read More
Rob Versprille
ManagementCeres Solutions, North Central Co-op Merger to Bring New Opportunities for Indiana, Michigan Farmers
August 1, 2017
More than 40,000 customers and almost 9,000 Indiana and Michigan farmers will begin doing business with the new Ceres Solutions Read More
CPS-Norwood-and-Dupont-reps
Eric SfiligojA Message to Ag Retailers: Do Tell Your Good Stories
July 26, 2017
As the daughter of a peanut farmer, Krysta Harden, Chief Sustainability Officer for DuPont Crop Protection, understands the importance ag Read More
Tim Hassinger Dow AgroSciences President and CEO
Crop InputsDow’s Tim Hassinger Named President, CEO of Lindsay Corp.
July 24, 2017
Lindsay Corp. has  announced the appointment of Timothy Hassinger as president and CEO and a member of its board of Read More
Stewardship‘Gonna Fly Now’ with Environmental Respect
July 20, 2017
One of the most memorable moments in movie history occurred in the Academy Award-winning 1976 film “Rocky.” Haven gotten his Read More
Latest News
RoGator RG1300B AGCO
EquipmentAGCO Opens Nominations for 12th Annual Operator of the …
August 18, 2017
AGCO Corp. has announced the opening of nominations for AGCO Application Equipment’s 12th Annual Operator of the Year. The award Read More
ManagementTravels, Mergers, and CropLife 100 Updates
August 18, 2017
Editors Paul Schrimpf and Eric Sfiligoj discuss recent trips they’ve taken, the latest news on market consolidation, and the 2017 Read More
Corn Seed
Seed/BiotechSeed Innovations Benefit All of the Seed Industry
August 17, 2017
Innovations from throughout the seed industry help address many of the economic, environmental and health issues we face as a Read More
SpreadersGVM to Introduce New Prowler at MAGIE
August 17, 2017
The newest Prowler in GVM’s line-up will be introduced next week at the Midwest Ag Industries Expo (MAGIE), August 23 Read More
AcreEdge bag
Seed/BiotechLandus Cooperative’s AcreEdge Seed Brand Gears Up for 2…
August 17, 2017
Growers in more than 26 Iowa and Minnesota counties are seeing field signs with a new brand name at end Read More
Engenia soybeans
ManagementCorn and Soybean Yield Forecasts Larger than Expected
August 17, 2017
The USDA’s August Crop Production report contained larger-than-expected forecasts for the 2017 U.S. corn and soybean crops. At 169.5 bushels Read More
ManagementU.S. Ag Secretary Introduces SCORE
August 17, 2017
U.S. Agriculture Secretary Sonny Perdue signed a new agreement to support new and beginning farmers. On August 5, Perdue joined Read More
CHS-FFA-Minnesota
CropLife 100CHS and FFA: A Homerun Partnership
August 17, 2017
CHS hosted the Minnesota FFA for its annual FFA night at CHS Field. FFA students, educators and CHS leadership enjoyed Read More
Greg Musson, Gar Tootelian
CropLife 100Gar Tootelian Foundation Donates Half Million Dollars t…
August 16, 2017
Students at Immanuel Elementary are looking forward to the first day of school for two reasons this year. One, they Read More
Water Drainage
StewardshipNew System Could Remove Two Water Pollutants from Ag Fi…
August 14, 2017
Algae blooms in the Gulf of Mexico use up the majority of the oxygen in the water, leading to massive Read More
Eric SfiligojThe Top 10 Crop Protection Companies, Post-Mega Mergers
August 14, 2017
Everyone loves a good Top 10 list. In fact, some prominent celebrities such as David Letterman spent much of their Read More
ManagementThe DuPont-Granular Deal, Dicamba Update, and Upcoming …
August 11, 2017
Matthew Grassi joins Paul Schrimpf for the second week in a row to talk about DuPont’s acquisition of Granular, as Read More
Soybeans weeds
HerbicidesOngoing Evaluation Key to Controlling Weeds, Improving …
August 10, 2017
As the sun bears down on record U.S. soybean acres this August, farmers keep their eyes on their fields to Read More
Young Corn Plants
Seed/BiotechMycogen Seeds Offers Novel Product to Battle Pythium, O…
August 10, 2017
After a season plagued by seedling diseases caused by cool, wet soils at planting, farmers have a new option to Read More
Corn Field
FertilizerProtect Applied Manure Straight From the Manure Pit to …
August 10, 2017
Farmers who use liquid manure to fertilize corn crops can now mix Instinct nitrogen stabilizer in their pit for easy Read More
Iowa waterways
Stewardship2,600 Iowa Farmers Commit $8.7 Million to Water Quality…
August 9, 2017
Iowa Secretary of Agriculture Bill Northey announced Tuesday that a record number of Iowa farmers signed up to install nutrient Read More
Natives-First-Purple_Prairie_Clover
Seed/BiotechLa Crosse Seed Continues Focus on Soil and Water Conser…
August 9, 2017
La Crosse Seed is doing its part to lead communication to ag retailers across the country on the importance of Read More
HerbicidesAg Secretary Perdue Comments on Dicamba Issue
August 9, 2017
Agriculture Secretary Sonny Perdue indicated to reporters this week that he would like to see the industry work out a Read More