2012 BASF Media Summit: Innovation As The Path To Sustainability

With world population figures expected to reach the 9 billion mark by the year 2050, the 2012 BASF Agricultural Solutions Media Summit, held June 4-6 at the Trump Towers complex in Chicago, IL, focused on technologies and sustainable practices that will enable producers to feed a growing population as farmable acres decrease significantly worldwide and crop inputs become more expensive and tightly regulated.

As the summit slogan (Innovation as the Path To Sustainability) proclaimed, BASF has committed its massive Research & Development resources (1.7 billion euro budgeted for 2012) to the sustainability in agriculture movement.

“We need very scientific and innovative concepts to make sure we can feed the world,” says BASF President of Biological & Effect Systems Research Harald Lauke. “However, it’s getting more complicated, and we need to continue expanding interdisciplinary research efforts. Unlike in the past, a lot of these problems all can’t be solved by a chemist.”

Innovating The Pipeline

For starters, BASF is devoting the largest chunk ever of its company-wide R&D budget, 36% to be exact, to crop protection and plant biotech innovations. In 2013, this approach will culminate in the release of several new herbicide and fungicide products.

Weed management innovations discussed included Kixor, which already covers a reported 20 million acres in North America and is useful in resistant wheats, corn, cotton and soybeans, and Engenia, the dicamba-tolerant crop system jointly developed with Monsanto set to launch in 2013/2014. Also announced was the South American release of Roundup-Ready alternative Cultivance, which will receive a full release in 2013.

Fungicides highlighted included new products from the Xemium family, which Lauke called “perhaps for us the most significant innovation of 2012,” and Initium, a second-generation Carboxymite and F500 combination.

Also creating quite a bit of buzz at the summit was a new bio-trait technology being developed for use in specialty crops like canola. Partnering with Cargill, the idea behind the technology is to identify genes that are key in the production of heart healthy EPA/DHA-omega-3 fatty acids, as canola plants by themselves do not produce high enough levels of the acids. Placing those genes into canola will produce commercial levels of EPA/DHA-omega-3 in canola oil, which could then be incorporated into other foods.

Managing Yield And Stress

After last season’s drought-like conditions throughout August and September in the Corn Belt, managing stress and ensuring yield consistency is a top priority for growers.

BASF and project partner Monsanto’s answer to that concern is what Lauke called “the company’s most advanced product to date,” DroughtGuard Hybrids, which reportedly will be the first drought-tolerant trait to hit the market in 2013. The partnership has already released the technology for 250 on-farm trials throughout the Western Corn Belt, and early signs are encouraging.

“I can’t wait to get my hands on hybrids that are drought-tolerant, even in the rain-fed Corn Belt because if water is not a limitation, then we should really be able to push those yields,” says Dr. Fred Below, University of Illinois professor of crop physiology. “Drought-tolerant hybrids are necessary throughout the Corn Belt and that’s what it’s going to take to increase production efficiency.”

As for yield management, BASF has launched two unique technology platforms, TraitMill and Metanomics, for phenotype screening and metabolite profiling. In the most basic of explanations, TraitMill will examine the outside of plants, searching for the strongest phenotypes for selective breeding. Metanomics looks at the plants internal chemistry, hoping to profile the plants with the strongest metabolisms for selective breeding.

Along with expanding its plant biotech pipeline, BASF is also focusing on expanding its corporate partnerships beyond the Monsantos. This year alone the company plans to partner with CTC, KWS, Bayer, Cargill and Embrapa on a number of biotech projects.

“For us, teaming up with partners is critical for project success,” says Peter Eckes, President of BASF Plant Science. “The challenges we face as a company going forward are truly opportunities to grow and continue to focus on delivering better yield and stress management to our producers.”

Functional Crop Care And Ag Balance

BASF is also implementing a new plant management strategy. Dubbed Functional Crop Care, it pledges to deliver solutions “beyond pure crop protection,” focusing on non-traditional areas of concern such as plant health, nitrogen management and water management.

The goal of the program, according to Lauke, is to “educate and support growers to help them increase their marketable yields sustainably.”

Ag Balance, which launched in 2011, is “a holistic method developed by BASF to systematically assess sustainability in agriculture.” The analysis program compares different farm operations, taking into account three dimensions – environment, society and economy – to give a weighted “sustainability score.”

It was through the Ag Balance program that BASF discovered, via a 2010 study of Iowa corn production, that the state’s corn growers were 42% more sustainable than they were back at the start of the century. The study also found Iowa corn production in 2010 to be 30% more economically efficient, 33% more environmentally sound and 57% more efficient with water resources than it had been in 2000.

The Role For Retailers

As the industry prepares to ramp-up its production levels higher than at any other time in history, retailers are going to continue to play a key role in helping growers identify and implement sustainable practices.

“I think the retailer is a key partner and provider to grower-customers for a wide range of products and services, so from our standpoint we can certainly see more partnership opportunities,” says Nevin McDougall, senior vice president, BASF Crop Protection, North America. “And as we look at trying to implement more sustainable practices and introduce new technologies that really help drive efficiencies and greater productivity, in many cases the retailer is the front gate to that experience and that exchange.”

Kip Tom, a producer and the managing member of Tom Farms in northeast Indiana, sees the role of ag retailers evolving in the near future.

“I think there needs to be more open conversation between ag retailers and who they perceive will be their customers 5 to 10 years down the road,” says Tom. “I don’t think there are enough of those conversations taking place. They (retailers) are going to have to learn to work with that larger producer who owns a bigger chunk of his own supply chain, so that’s going to be a challenge.”


Leave a Reply

One comment on “2012 BASF Media Summit: Innovation As The Path To Sustainability

Crop Inputs Stories

Corn Stover Stubble
Crop InputsNew Microbial Product Unlocks Nutrients, Reduces Costly Field Stover
October 6, 2015
Trash, stover, residue — regardless of the term, postharvest debris is increasing and causing more frustration and detriment to overall soil Read More
Syngenta Sign
Crop InputsScience & Strategy Spur Syngenta’s Crop Protection Portfolio
October 3, 2015
Developing a crop protection portfolio is a lot of science and a little serendipity. “There are a number of things Read More
Tim Glenn, Dupont Crop Protection
Crop InputsDuPont Crop Protection Appoints New President
September 30, 2015
DuPont has named Timothy P. Glenn as president of its Crop Protection business effective October 1, succeeding Rik Miller who Read More
Scouting for weeds
Seed/BiotechDuPont Pioneer Releasing 12 Roundup Ready 2 Xtend Soybean Varieties For 2016
September 22, 2015
DuPont Pioneer today announced 12 new Pioneer brand T Series soybean varieties with Roundup Ready 2 Xtend technology that will Read More
Top 100 Articles
Southern States Co-op Storefront
CropLife 100Southern States: Always Ag Authentic
October 1, 2015
If people were to judge a book by its cover when visiting Southern States Cooperative’s (SSC) Richmond, VA, corporate headquarters, Read More
Crop InputsLand ‘O Lakes, United Suppliers Finalize Merger
August 24, 2015
According to a press release on August 24, owners of United Suppliers, Inc. and members of Land O’Lakes, Inc. “have Read More
West Central Cooperative, Jefferson, IA
CropLife 100Iowa Cooperatives To Explore Unification
August 19, 2015
The boards of directors at two of Iowa’s leading farmer-owned cooperatives yesterday signed a letter of intent to study the Read More
CropLife 100Southern States Coop Hosting Drone Flight This Friday
August 3, 2015
Southern States Cooperative — No. 9 on the CropLife 100 — is hosting an FAA-approved drone demonstration at Grandview Farms Read More
CropLife 100Aligned Ag Distributors Adds Four New Owners
July 30, 2015
Aligned Ag Distributors LLC has announced the addition of four new customer/owners to Franklin Holding Co. LLC. They are: The Read More
CropLife 100Pinnacle Purchases California-Based Specialty Crops Retailer
July 20, 2015
Pinnacle Agriculture Holdings has successfully acquired California-based NH3 Service Co.  Operating as part of Pinnacle’s Performance Agriculture brand, the new locations Read More
Latest News
DTS10 Sprayer Hagie
SprayersHagie Introduces 2016 DTS10 Self-Propelled Sprayer
October 6, 2015
Hagie Mfg. has introduced to the market the newest and most innovative member of its product family, the 2016 DTS10. Read More
Industry NewsSimplot, Agrium Execs Added To TFI Board
October 6, 2015
The Fertilizer Institute (TFI) announced the election of Garrett Lofto, president of the agribusiness group at J.R. Simplot Co., to Read More
Corn Field
Management‘Land Grabbing’ Grows As Agricultural Resou…
October 6, 2015
Since 2000, more than 36 million hectares — an area about the size of Japan — has been purchased or Read More
Mahindra Implement
Industry NewsMahindra USA Expands West Coast Presence
October 6, 2015
To meet the growing demand for Mahindra products,  Mahindra USA is expanding its West Coast facility with the opening of Read More
Corn Stover Stubble
Crop InputsNew Microbial Product Unlocks Nutrients, Reduces Costly…
October 6, 2015
Trash, stover, residue — regardless of the term, postharvest debris is increasing and causing more frustration and detriment to overall soil Read More
Precision AgPurdue Releases 2015 Precision Ag Services Dealership S…
October 5, 2015
In the spring of 2015, CropLife magazine and the Departments of Agricultural Economics and Agronomy at Purdue University conducted the Read More
Monsanto Sign
Eric SfiligojMonsanto And Syngenta: Stonewall Street
October 5, 2015
Recently, I was taking part in an industry-related golf tournament and happened to find a lost golf ball sporting a Read More
Greg Musson, Gar Tootelian
StewardshipGar Tootelian, Inc.: Making A Difference In ‘The Valle…
October 5, 2015
For the Environmental Respect Awards program, sponsored by DuPont Crop Protection with assistance from CropLife® and FCI magazines, the Ambassador Read More
Fiberglass Tank Workers at Precision Tank & Equipment
EquipmentPrecision Tank & Equipment: 50 Years Of Growing
October 4, 2015
Looking out onto the production floor of the fiberglass/stainless steel tank manufacturing facility in Ligonier, IN, David Hemming, president/CEO for Read More
Syngenta Sign
Crop InputsScience & Strategy Spur Syngenta’s Crop Protection …
October 3, 2015
Developing a crop protection portfolio is a lot of science and a little serendipity. “There are a number of things Read More
Dan Schaefer and Jason Solberg IFCA
StewardshipIllinois Fertilizer & Chemical Association: Tacklin…
October 2, 2015
You’ve got to be doing something right if lots of people keep coming to you for advice. That’s what’s happening Read More
LegislationFall Fertilizer Transportation Could Be At Risk With Po…
October 1, 2015
Failure by Congress to extend the deadline for the implementation of Positive Train Control (PTC) on the railroads could gridlock Read More
Weed ResistancePPO Resistant Pigweed Hits The Mid-South
October 1, 2015
If you’re a soybean grower already entangled in troublesome weed resistance in the state of Arkansas, Mississippi or Tennessee, you Read More
Weed ResistanceManagement Strategies That Worked In 2015
October 1, 2015
For better or worse, throughout many regions of the country 2015 provided the optimal growing season conditions for both crops, Read More
ManagementAn Update On CropLife America’s Meeting & The Outlo…
October 1, 2015
Editors Paul Schrimpf and Eric Sfiligoj review last week’s CropLife America Annual Meeting and how crop protection companies believe next Read More
Patriot 4440 Sprayer close up
Weed ResistanceManaging Herbicide-Resistant Weeds: The Importance Of ‘…
October 1, 2015
As the problem of herbicide-resistant weeds has spread, crop protection product suppliers have charged their top researchers with coming up Read More
Adjuvants loading
Weed ResistanceAdjuvants Trending Up For Fighting Weed Resistance
October 1, 2015
Gone with the wind are the days when adding an adjuvant to the spray tank was looked at with major Read More
Case sprayer nozzle closeup
Weed Resistance8 Best Management Practices For Spray Drift Control
October 1, 2015
Dr. Robert Wolf, Wolf Consulting & Research, LLC, Mahomet, IL, is one of the leading experts in drift management strategies. Read More