2012 BASF Media Summit: Innovation As The Path To Sustainability

With world population figures expected to reach the 9 billion mark by the year 2050, the 2012 BASF Agricultural Solutions Media Summit, held June 4-6 at the Trump Towers complex in Chicago, IL, focused on technologies and sustainable practices that will enable producers to feed a growing population as farmable acres decrease significantly worldwide and crop inputs become more expensive and tightly regulated.

As the summit slogan (Innovation as the Path To Sustainability) proclaimed, BASF has committed its massive Research & Development resources (1.7 billion euro budgeted for 2012) to the sustainability in agriculture movement.

“We need very scientific and innovative concepts to make sure we can feed the world,” says BASF President of Biological & Effect Systems Research Harald Lauke. “However, it’s getting more complicated, and we need to continue expanding interdisciplinary research efforts. Unlike in the past, a lot of these problems all can’t be solved by a chemist.”

Innovating The Pipeline

For starters, BASF is devoting the largest chunk ever of its company-wide R&D budget, 36% to be exact, to crop protection and plant biotech innovations. In 2013, this approach will culminate in the release of several new herbicide and fungicide products.

Weed management innovations discussed included Kixor, which already covers a reported 20 million acres in North America and is useful in resistant wheats, corn, cotton and soybeans, and Engenia, the dicamba-tolerant crop system jointly developed with Monsanto set to launch in 2013/2014. Also announced was the South American release of Roundup-Ready alternative Cultivance, which will receive a full release in 2013.

Fungicides highlighted included new products from the Xemium family, which Lauke called “perhaps for us the most significant innovation of 2012,” and Initium, a second-generation Carboxymite and F500 combination.

Also creating quite a bit of buzz at the summit was a new bio-trait technology being developed for use in specialty crops like canola. Partnering with Cargill, the idea behind the technology is to identify genes that are key in the production of heart healthy EPA/DHA-omega-3 fatty acids, as canola plants by themselves do not produce high enough levels of the acids. Placing those genes into canola will produce commercial levels of EPA/DHA-omega-3 in canola oil, which could then be incorporated into other foods.

Managing Yield And Stress

After last season’s drought-like conditions throughout August and September in the Corn Belt, managing stress and ensuring yield consistency is a top priority for growers.

BASF and project partner Monsanto’s answer to that concern is what Lauke called “the company’s most advanced product to date,” DroughtGuard Hybrids, which reportedly will be the first drought-tolerant trait to hit the market in 2013. The partnership has already released the technology for 250 on-farm trials throughout the Western Corn Belt, and early signs are encouraging.

“I can’t wait to get my hands on hybrids that are drought-tolerant, even in the rain-fed Corn Belt because if water is not a limitation, then we should really be able to push those yields,” says Dr. Fred Below, University of Illinois professor of crop physiology. “Drought-tolerant hybrids are necessary throughout the Corn Belt and that’s what it’s going to take to increase production efficiency.”

As for yield management, BASF has launched two unique technology platforms, TraitMill and Metanomics, for phenotype screening and metabolite profiling. In the most basic of explanations, TraitMill will examine the outside of plants, searching for the strongest phenotypes for selective breeding. Metanomics looks at the plants internal chemistry, hoping to profile the plants with the strongest metabolisms for selective breeding.

Along with expanding its plant biotech pipeline, BASF is also focusing on expanding its corporate partnerships beyond the Monsantos. This year alone the company plans to partner with CTC, KWS, Bayer, Cargill and Embrapa on a number of biotech projects.

“For us, teaming up with partners is critical for project success,” says Peter Eckes, President of BASF Plant Science. “The challenges we face as a company going forward are truly opportunities to grow and continue to focus on delivering better yield and stress management to our producers.”

Functional Crop Care And Ag Balance

BASF is also implementing a new plant management strategy. Dubbed Functional Crop Care, it pledges to deliver solutions “beyond pure crop protection,” focusing on non-traditional areas of concern such as plant health, nitrogen management and water management.

The goal of the program, according to Lauke, is to “educate and support growers to help them increase their marketable yields sustainably.”

Ag Balance, which launched in 2011, is “a holistic method developed by BASF to systematically assess sustainability in agriculture.” The analysis program compares different farm operations, taking into account three dimensions – environment, society and economy – to give a weighted “sustainability score.”

It was through the Ag Balance program that BASF discovered, via a 2010 study of Iowa corn production, that the state’s corn growers were 42% more sustainable than they were back at the start of the century. The study also found Iowa corn production in 2010 to be 30% more economically efficient, 33% more environmentally sound and 57% more efficient with water resources than it had been in 2000.

The Role For Retailers

As the industry prepares to ramp-up its production levels higher than at any other time in history, retailers are going to continue to play a key role in helping growers identify and implement sustainable practices.

“I think the retailer is a key partner and provider to grower-customers for a wide range of products and services, so from our standpoint we can certainly see more partnership opportunities,” says Nevin McDougall, senior vice president, BASF Crop Protection, North America. “And as we look at trying to implement more sustainable practices and introduce new technologies that really help drive efficiencies and greater productivity, in many cases the retailer is the front gate to that experience and that exchange.”

Kip Tom, a producer and the managing member of Tom Farms in northeast Indiana, sees the role of ag retailers evolving in the near future.

“I think there needs to be more open conversation between ag retailers and who they perceive will be their customers 5 to 10 years down the road,” says Tom. “I don’t think there are enough of those conversations taking place. They (retailers) are going to have to learn to work with that larger producer who owns a bigger chunk of his own supply chain, so that’s going to be a challenge.”

Leave a Reply

One comment on “2012 BASF Media Summit: Innovation As The Path To Sustainability

Crop Inputs Stories
Crop InputsPlatform Specialty Products To Acquire Arysta LifeScience
October 20, 2014
Once the acquisition is complete, Platform Specialty Products will combine Arysta LifeScience with previously acquired companies Agriphar and Chemtura Crop Solutions. Read More
MicronutrientsMicronutrients Going Macro
September 9, 2014
Between 2014’s fantastic growing conditions and a heightened awareness on plant nutrition, the major players in micronutrients are gearing up for another big year. Read More
FertilizerFall Fertility 2014: Forecasting Fertilizer Use
September 7, 2014
Great crops this year have tapped the soil, and fall work is definitely called for, but how challenging will that get? Read More
FungicidesSudden Death Syndrome, Brown Stem Rot Reported In Indiana Soybeans
September 3, 2014
Farmers and retailers should be watching for symptoms of these two diseases over the next few weeks as they are best managed through preventative methods. Read More
Top 100 Articles
CropLife 100The Andersons Starts Venture Capital Subsidiary
January 26, 2015
The Andersons has established Maumee Ventures, a venture capital subsidiary designed to foster promising innovations that strategically align with the company’s core businesses. Read More
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer Warehouse
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
CropLife 100Wilbur-Ellis Move To Colorado Complete
January 20, 2015
Wilbur-Ellis Co. announces the opening of its new Agribusiness Division location in the Denver, CO, Metro Area. The new facility will host key personnel as the company shifts the base of its Agribusiness operations from California to Colorado. Read More
CropLife 100United Suppliers, McGregor Co., Five Others To Form Aligned Ag Distributors
January 20, 2015
These companies will continue to operate as independently owned and operated businesses, however, their crop protection divisions will now be formally aligned under the umbrella of Aligned Ag Distributors. Read More
CropLife 100Bozeman Named SEEDWAY Chief Operating Officer
January 16, 2015
He succeeds Donald Wertman, who will retire at the end of August 2015 after 40 years with the GROWMARK subsidiary. Read More
CropLife 100Wilbur-Ellis’ Craig Bair Honored For Safety Contributions To Ag Aviation
January 14, 2015
The William O. Marsh Safety Award recognizes significant achievements in safety, safety education or an outstanding operational safety program. Read More
Latest News
CropLife 100The Andersons Starts Venture Capital Subsidiary
January 26, 2015
The Andersons has established Maumee Ventures, a venture capital subsidiary designed to foster promising innovations that strategically align with the company’s core businesses. Read More
Exclusive state-of-the art Stueve Construction designed “Vista View” Elevated Control Room.
Eric Sfiligoj2015 Agricultural Market Read: Mixed
January 26, 2015
The agricultural market could look radically different this year, profit-wise, depending upon which segment you do business in. Read More
Edward Chell Biosafe
Crop InputsBioSafe Systems Names Ed Chell California Territory Man…
January 26, 2015
BioSafe Systems has announced the recent addition of Ed Chell as California Territory Manager for the agrichemical division, supporting the crop protection, water treatment and food safety business segments. Read More
InsecticidesBayer CropScience Introduces Sivanto Insecticide
January 26, 2015
Sivanto precisely targets key damaging pests at multiple insect life stages to prevent damage to plants and help minimize the spread of diseases from insect carriers. Read More
ManagementRetail Collaboration, Communicating Agriculture’s Good …
January 23, 2015
Editors Paul Schrimpf and Eric Sfiligoj discuss the recent creation of Aligned Ag Distributors, and the US Farmers and Ranchers Read More
FertilizerOSU Expert: Toledo Water Crisis A Turning Point For Ohi…
January 23, 2015
The August 2014 water crisis in Toledo, OH, impacted Ohioans’ views of Lake Erie algae problems by increasing the attribution of blame of algae growth on agriculture. Read More
FertilizerH.J. Baker Launching TIGER XP
January 22, 2015
Tiger-Sul introduces this next generation sulphur-bentonite product with a proprietary activator – ensuring farmers have a well-balanced nutrient replacement program. Read More
Crop InputsH.J. Baker Expands China Sales Force
January 21, 2015
Global Agricultural firm H.J. Baker announced that sales veteran Shi Dongshen has joined their Shanghai office in China. This newest hire follows the recent opening of their Lianyungang Sulphur Bentonite Plant. Read More
CropLife 100CHS Partners With Northern Partners Coop On Fertilizer …
January 21, 2015
In addition, the two companies will form a joint venture to build and operate a grain barge loading facility that will handle corn, soybeans and wheat for export through the CHS terminal at Myrtle Grove, LA. Read More
Matt Hopkins5 Bold Predictions For Ag Retail In 2015
January 21, 2015
This past year was filled with ups and downs for the nation’s top ag retailers, but what will 2015 have in store? Read More
SoftwareDeere Launches App Center
January 20, 2015
The John Deere App Center provides users the ability to search and find apps most useful to their business or operations. Read More
Crop InputsNew Syngenta Herbicide Approved In Soybeans, Sunflowers
January 20, 2015
Syngenta will sell BroadAxe XC herbicide in 2015 for use on soybeans, sunflowers and dry peas Read More
CropLife 100Wilbur-Ellis Move To Colorado Complete
January 20, 2015
Wilbur-Ellis Co. announces the opening of its new Agribusiness Division location in the Denver, CO, Metro Area. The new facility will host key personnel as the company shifts the base of its Agribusiness operations from California to Colorado. Read More
Crop InputsNovozymes Sales Figures Up For 2014
January 20, 2015
Novozymes announces its sales growth in 2014 was in line with expectations as sales grew by 7% compared with 2013. Read More
CropLife 100United Suppliers, McGregor Co., Five Others To Form Ali…
January 20, 2015
These companies will continue to operate as independently owned and operated businesses, however, their crop protection divisions will now be formally aligned under the umbrella of Aligned Ag Distributors. Read More
Eric SfiligojGMO Or DNA? LOL Or WTF?
January 19, 2015
A new survey finds the American public seems generally confused when it comes to any three-letter descriptor for their food. Read More
FertilizerAGROTAIN Wins No-Till Product Of The Year Again
January 19, 2015
This marks the 10th straight year AGROTAIN nitrogen stabilizer has been named the top product in this category; no other product has matched this honor Read More
FertilizerTFI President To Give Update On Nutrient Management Eff…
January 19, 2015
The Fertilizer Institute President Chris Jahn will give the keynote address at the 2015 Ohio AgriBusiness Association Industry Conference February 4. Read More