Paul Schrimpf

Vernon: CommoditAg Designed to Address E-Commerce Trend in Crop Protection

When it comes to farmer purchasing options in crop protection products, the pressure from Internet-based e-commerce sites offering […]

Rebate Requirement Reveals the Dark Side of FieldView

My partner in crime Eric Sfiligoj, and I have been asked to speak at quite a few events […]

Precision Agriculture: Visualizing the Future

I wrote this article the morning after the completion of the second annual PrecisionAg Vision Conference from my […]

Crop Protection Rebates: Playing the Game

From the earliest days of competitive selling, the concept of rewarding customer loyalty has been a page, if […]

Ag Retailers Need to Commit to Excellence in Wake of FBN Threat

It can be a little bit dangerous when you rely on informal reader surveys and polls to help […]

Wheat Growers, North Central Say Yes To Unification

In a letter to industry partners this afternoon, Chris Pearson, CEO of Wheat Growers in Aberdeen, SD, announced […]

CropLife 100 News: Robert Marchbank is New President and CEO at Pinnacle

Pinnacle Operating Corp. recently announced that Robert Marchbank will serve as President and Chief Executive Officer. In this […]

InfoAg 2017: A ‘Glass Half-Full Mentality’

I first met Jeremy Wilson of Crop­IMS in Illinois back in the early 2000s. I was desperately searching […]

Picking Partners in the Crop Protection Market

Agriculture is a market awash in highs, lows, and everything in between. This is certainly true in the […]

Still Early in the Game for Precision Agriculture

Baseball fans hear a lot of the same clichés every season, being that there’s at least 162 games […]

Opinion: Shaking Your Perspective in Ag Retail

Some of you I’m sure have encountered our recently retired salesman extraordinaire, Dan Bellanger. He worked in the […]

Opinion: Taking On The Farmers Business Network

Well, another round of venture capital funding has come to Farmers Business Network (FBN), followed up with the […]

Winter Of Learning In Precision Agriculture

Winter time is meeting time, and it usually means that I get the chance to not only attend […]

Precision Agriculture: A Place For Everyone At The Table

Over the last 30 days, I’ve been immersed in all things precision agriculture. If you received your personal […]

Help (Still) Wanted In Ag Retail

What a year for the industry and for me! My home city of Cleveland, OH, ended its sports […]

A Clearer Vision In Precision Ag

When our team conceived of the PrecisionAg Vision Conference more than a year ago, we had a few essential […]

Roadblocks To Precision Ag Innovation

On August 29, I got to preside over the PrecisionAg Innovation Series event, “Game-Changing Advances in Precision Farming […]

Are We Crazy?

At some point in the first few months of my employment here at CropLife® magazine, I started getting […]

South Dakota State: ‘All In’ On Precision Ag Education

Last summer, when we were in the midst of planning for our August PrecisionAg Innovation Series conference, we […]

A Deeper Dive Into The Future Of Precision Ag

For about two decades now, through the good and the bad times, the ups and the downs inherent […]