Author Archives: Mike J. Borel

About Mike J. Borel

Borel is a partner with The Context Network, West Des Moines, IA.

Marketing/Rebate Programs

The crop protection industry has long made a practice of employing marketing programs to sell products through the channel. These programs, which include discounts and rebates from manufacturers to the distribution channel, are not without a measure of effectiveness. However, as they’ve evolved, marketing programs have become highly inefficient. Since they were first introduced around