Author Archives: Matthew J. Grassi

About Matthew J. Grassi

Grassi is the Assistant Editor for the CropLife Media Group, including CropLife and CropLife IRON magazines and the PrecisionAg Special Reports. He joined the staff in February 2012.

Ag Retailers & Conservationists: Come Together – Right Now – Over The 4Rs

A recent study on the current relationship status between ag retailers and their local conservation district officials suggests that, while the two groups have many common goals and initiatives in the arena of conservation practices (specifically, The Fertilizer Institute’s 4Rs Nutrient Stewardship Initiative), there is still a glaring need for more collaboration between the two

2013 Asmark Retailers LIVE! Tour: 5 Takeaways

Two weeks after the West Fertilizer tragedy, a group of 26 ag-industry association folks set out for a week of touring retail locations and interacting with industry members upon whom’s behalf many of them work on a daily basis. Comprised mainly of young employees from The Fertilizer Institute (TFI), Agricultural Retailers Association (ARA), CropLife America

Autosteer Systems Continue To Evolve

Mike Martinez, market manager for Trimble’s agriculture division, perhaps said it best when describing the heightened importance of GPS autosteer technology within the industry. “Autosteering continues to be the most widely-adopted precision farming technology in the industry as it is the ‘core platform’ that all other precision farming activities are based on,” he says. “Without

In-Cab Systems Innovate, Increase Productivity

With applicators demanding new options and capabilities from in-cab computing systems, manufacturers are taking notice and trotting out enhanced solutions for everyone from the novice beginner to the seasoned precision ag enthusiast. According to Leica Geosystem’s Harlan Little, NAFTA agriculture business manager, ease-of-use remains an immense focus going forward. “Easy installation and ease-of-use are the

Hintzsche Yield Master’s Learning Blocks Approach Catching On

Hintzsche Fertilizer Inc., Maple Park, IL, is seeing increased adoption of its next-level Learning Blocks variable-rate planting program. “Learning Blocks is really all about taking data and sorting it out and finding out ‘What’s it really telling me’,” explains Dave Hintzsche, CEO and president. “This is something that I feel like we’ve been on the