Author Archives: Matt Hopkins

About Matt Hopkins

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Hopkins is Senior Online Editor for the CropLife Media Group at Meister Media Worldwide.

7 Most Compelling People In U.S. Agriculture

U.S. agriculture appears to be entering a new era marked by both greater risk and potentially greater rewards. The challenges and implications of Agriculture 3.0 are plentiful. How will agribusinesses capitalize more on the promise of biotechnology? When will the precise use of nutrients and pesticides become the norm? How will a new Farm Bill

Top 10 Ag Retail Websites You Have To Visit

Spending most of my time immersed in managing the pages of the new CropLife.com, I sometimes forget to poke my head out of the bunker to check out other agriculture Websites. Not only was I able to do that recently, but I specifically targeted the Websites of the CropLife 100 companies. And I like what

Introducing Our New Web Site

Today is an exciting day for the CropLife Media Group (CLMG). We launched our shiny, brand new web site: CropLife.com. The new site houses CLMG’s sister publications, CropLife and CropLife IRON magazines, and is designed to put the information ag retailers need to run their businesses — right at their finger tips. There are some

8 Common Myths Of New Technology

New technology is often surrounded by hype and misperceptions that make it harder for us to use effortlessly. I know this from experience. I’ve spent the better part of 2011 helping our business team implement a new Web content management system. The entire process has been so long and drawn out it has tested my

Witnessing Conservation In Action

Critical watershed concerns such as increasing amounts of dissolved phosphorus require broad discussion and collaborative efforts among agriculture leaders, policy makers and conservationists. That’s what nearly 200 attendees experienced at the annual Conservation In Action Tour held August 9 in Northwest Ohio. Hosted by the Conservation Technology Information Center (CTIC), this year’s tour focused on

Twitter 101

I’m calling my shot. By the end of the year, I predict CropLife® magazine’s Twitter page will have more than 1,000 followers. It’s a bold claim, for sure, but one I can make with Nostradamus-like conviction. Afterall, @croplifemag recently surpassed the 500-follower plateau and is welcoming new followers every day. But now that I’ve proudly