Author Archives: Lisa Heacox

About Lisa Heacox

Heacox is a Contributing Editor for the CropLife Media Group, which includes CropLife and CropLife IRON magazines, and the PrecisionAg Special Reports.

Tanks Still Shining

Though worries about the impact of the drought are the topic of many conversations in ag, tank makers we talked with say they are not overly concerned. First off, many growers have crop insurance that will cover their losses. And, in fact, some farmers are seeing “phenomenal successes” with yields, reports Sid Lockhart, marketing manager

2012 State Of Precision Ag: Data Masters

This year’s glimpse into the state of site-specific agriculture is encouraging: In even just the last two years the industry has matured in retailer expertise, usable cutting-edge equipment, information technology and market expansion — which this report will discuss. But it’s also revealed the major challenge that continues to plague all in agriculture: how to

4 Big Barriers To Precision Ag Adoption

Dealers see a number of barriers to the expansion and growth of precision agriculture. But according to CropLife’s 2012 Precision Ag survey, these four obstacles are the biggest: 1. Training. The largest barrier is training, not just in data management, says Brent Wiesenburger, precision ag manager at South Dakota Wheat Growers Association, Aberdeen, SD. “From

Dealing In Precision Ag Equipment

Many retailers have become dealers for all manner of precision equipment, creating an exciting yet potentially challenging profit center. For instance, Sean Nettleton, technology & information management specialist with Wabash Valley Service Co., Grayville, IL says autosteer has become a big part of his company’s market, and growers are looking for a dealer who is