Author Archives: Dr. Linda D. Whipker

About Dr. Linda D. Whipker

Whipker is a marketing consultant in Raleigh, NC.

The State Of Precision Agriculture 2011

The precision agriculture marketplace remains a dynamic, ever-evolving sector of the agriculture world. While some technologies have stayed fairly constant in their adoption rates, others have grown substantially in the past few years. After a year off, CropLife┬« magazine and Purdue University’s Center for Food and Agricultural Business took another look at precision agriculture technology

Big Moves In Precision

As we move further into the technology revolution, the technology is catching up to the ideas and dreams many had about of how precision technologies could be integrated into the ag industry. We see a parallel revolution in the consumer market as smartphones and iPads change how technology is incorporated into peoples’ day-to-day lives. One

Precision Agriculture Survey: What’s Next?

With the recession in the general economy causing fallout in the agricultural industry, there’s a question about what comes next for precision technology and services. Two areas explored further in the 14th Annual Precision Agriculture Survey were which emerging precision technologies would have the most impact on agricultural dealers’ businesses and what current barriers prevent

Precision Agriculture Survey: The Roller-Coaster Economy Impact

With the almost unbelievable shifts in the economy over the past 12 months, many are looking with great interest at trends in the agricultural dealer businesses. About The Survey The 14th annual Precision Agriculture Survey is sponsored by CropLife magazine and Purdue University’s Center for Food and Agricultural Business, and financially supported by Trimble. As

12th Annual Precision Agriculture Survey

In the Midwest, the more established precision technologies have hit their stride. Though a few dealerships add new precision technologies and services each year (like field mapping for legal/billing/insurance purposes and satellite/aerial imagery for internal dealership use), an almost equal number of dealerships may drop those technologies, resulting in a more or less stable level

Responding To A Changing Market

The verdict is in — more corn in 2007 was good for everybody in the ag retail business. In particular, precision agriculture recorded some truly impressive numbers. As a result, there was nothing unlucky about the 13th annual Precision Ag Survey. The impact of more corn acreage and higher fertilizer prices can be seen in