Author Archives: Kristyn Kapetanovic

About Kristyn Kapetanovic

Kapetanovic is the marketing assistant at the Center for Food and Agricultural Business at Purdue University, West Lafayette, IN.

Sustainability: Not A Four-Letter Word

Sustainability seems like the agricultural community’s newest buzzword, and in some circles, it takes on a negative connotation associated with high costs and little return. However, sustainability brings with it promising growth opportunities for agribusinesses positioned throughout the value chain. “Sustainability in some businesses is a bad word,” says Mike Boehlje, professor of agricultural economics