Author Archives: Joseph Russo

About Joseph Russo

Joseph Russo, an early pioneer in the precision ag movement, is president of ZedX Inc. in Bellefonte, PA.

Ag Technology: A Glimpse At Tomorrow

The year is 2063, and we’re following young John Lightbar, who’s fresh out of graduate school with a degree in “Precision Agriculture.” John recently accepted a job with a family-run, full-service retailer. John landed at the Des Moines, IA, airport, and while taxiing he alerted the vehicle dispatch system of his arrival by providing membership

The Currency Of Precision

Data are the foundation for decisionmaking in any enterprise but the complexity of their realization and their importance as a “currency” in the flow of information are overlooked by many practitioners. The concept of data as currency is intriguing because it embodies the exchange of something that has value and ownership. Before delving into the