Decision Making, Marketing To Growers Focus Of Purdue Fall Seminars
Two fall seminars at Purdue University will educate agribusiness personnel on marketing their operations directly to growers.
August 29, 2012
Agribusiness managers can learn how to confidently make decisions and market to farmers at one of the Purdue University Center for Food and Agricultural Business’ fall seminars, delivered on Purdue’s campus in West Lafayette, IN.
Participants will practice a systematic approach to making important decisions and mitigating downside risk at Structuring Decisions: Innovating through Turbulence, set for September 11-13, 2012. Purdue Professors Allan Gray, Michael Boehlje and Nicole Olynk will offer the group a framework for making and implementing decisions, while also providing tools participants can use to make effective decisions in the future. For more information about Structuring Decisions, click here.
Agribusiness managers will have the knowledge and skills to guide and implement the integrated marketing process after attending Strategic AgriMarketing, which takes place October 15-19, 2012. The program is intended for agribusinesses that are serious about strategically marketing to farmers and is built upon significant Purdue research on U.S. farmer buying behavior. Guided by faculty members Dave Downey, Scott Downey, Tom Funk and Justin Funk, participants will discover creative strategies for marketing to farmers and explore critical marketing elements while networking with professionals from a wide range of agricultural sectors. More information about Strategic AgriMarketing is available here.
Housed within the Department of Agricultural Economics at Purdue University, the center has designed and delivered professional development education since 1986. In addition to public seminars, it offers the MS-MBA in Food and Agribusiness Management, a dual-degree, online master’s program, and also specializes in developing customized management education experiences for agribusiness firms.