Gowan Launches Vida
Gowan Co., LLC has launched Vida broadleaf herbicide in select areas of the U.S. under a marketing agreement with Nichino America, Inc.
March 3, 2009
Effective immediately, Gowan Co. will market Vida herbicide in the Pacific Northwest, Northern Plains, Midwest, and Northeastern United States. According to Gowan, Vida is a highly effective broadleaf herbicide currently registered for use in burndown, postemergence corn, soybeans, wheat, and potato desiccation segments. There is minimal soil residual with Vida herbicide, allowing for favorable plant-back intervals when used as a burndown treatment prior to planting. Vida contains the active ingredient pyraflufen-ethyl.
This marketing agreement will further strengthen the presence of Gowan Co. in the row crop, cereals, and vegetable markets while laying the foundation for future product development.