The Power Of The Handbook
It not only answers your customer's questions, it is proof you are prepared with the latest facts.
December 7, 2011
Putting the 2012 Handbook on your desk, next to your check out or in your pick-up, is proof that you have done due diligence and have the answers. And in this day and age where the buck stops with you, that is good business practice.
The Handbook is portable, it enhances your expertise, it is fast (faster than an Internet search) and it is the most reliable, unbiased, science-based information you can find.
The Handbook gives you a more detailed and comprehensive look at the products you use or stock. It is not a use guide, it is a product and active ingredient guide.
- Learn the many different trade names for the same ingredient.
- Know the different formulations available.
- Connect trade and common names to active ingredient.
- Know how the product works.
- Make sure you understand IPM possibilities.
- Avoid development of pest resistance by knowing resistance classes.
Don't get caught short. Be the knowledge leader on innovative products in biocontrols, plant health/stress reduction, seed coatings, premixes, chemigation and reduced risk.
Check And Double Check
In the 2012 Handbook are nine new active ingredients and more than 200 new product names. You owe it to yourself to know about these innovative new products and what they can do to relieve environmental stress, help plant health and ward off insects, diseases and weeds.
The 2012 Handbook is the largest edition we have published. The index lists nearly 15,000 tradenames and over 1,500 active ingredients along with common names, all cross-referenced for quick lookup. The ProListings section includes expanded profiles of the newest insecticides, fungicides and herbicides including premixes.
The Crop Protection Dictionary is the heart of the Handbook which has been revised for easier use with icons for quick reference and color shading to help locate product descriptions. On the CD version, the appendices section contains terms and definitions as well as addresses of regulatory offices and suppliers.
The Mode of Action/Resistance Management section has been expanded. It alone is worth the price of the Handbook where you can find answers to such questions as what is QoI or what products are included in sterol inhibitors.
For anyone dealing with crop protection products, the Handbook is the key to staying on top of a rapidly changing and increasingly complicated and beneficial science vitally affecting food security.
The Handbook will be published January 15 and you can take advantage of pre-publication pricing by ordering now. Visit our store at CropProtectionHandbook.com or call 800-572-7740, ext. 168 to order your copy of the printed book or the Power Pack (book plus CD).