Survey: Competitor Issues
According to our State of the Industry survey, more than 60% of respondents said broker-type sales of crop inputs by competitors is a significant threat to their business.
November 13, 2009
In the survey, respondents were asked to think about their firm and market over the next 2-3 years. In this specific question, respondents rated three different competitor issues as threats to their business, on a scale from 1 (not a threat) to 5 (major threat).
Survey results showed more than 25% of respondents said failing competitors who are in a struggle to survive are a moderate (4) to major (5) threat to their business. In addition, 11% of respondents said Internet sales of crop inputs by retail competitors was no threat (1) to their business.
• Plus: CropLife 100 — Internet Unease?